Arts Innovation Day
Friday, June 2, 2017 | 8:30AM - 1:30PM
Manchester Community College
Enhance your social media strategy, learn how to build stronger corporate partnerships, and so much more at the second annual Arts Innovation Day, a day of professional learning for arts professionals in collaboration with local business leaders. Here's your opportunity to work with peers and corporate professionals towards a more strategic and, ultimately, more innovative organization. From digital marketing and PR to corporate partnerships and copyright, artists and arts organization professionals will have the opportunity to learn from the Arts Council's corporate partners and how Business Volunteers for the Arts can help you meet your organizational goals.
We heard you! Thanks to feedback from Arts Innovation Day 2016 participants, we've added even more opportunity for networking and connection among peers and business professionals this year. Lunch will also feature Table Topics hosted by session leaders to offer the opportunity for continued conversations around session topics. Or, grab an open table with colleagues and start your own innovative conversation. Breakfast & lunch are included in registration fee.
Breakfast + Networking: 8:30AM - 9:00AM
Opening Remarks: 9:00AM - 9:30AM
Hear from our special guest speakers, Cathy Malloy, CEO of the Greater Hartford Arts Council; Gena Glickman, President of Manchester Community College and President of the Arts Council's Board of Directors; and Kristina Newman-Scott, Director of Culture for the Connecticut Department of Economic and Community Development.
Session 1 Panels: 9:30AM - 10:45AM
Creativity and the Law with Cantor Colburn
Cantor Colburn's copyright attorneys will show artists and organizations the difference between copyright and copywrong. Learn how to position yourself from the outset to prevent theft of intellectual property and make money - not lose it to someone else (a lot of which is done through agreements and licensing). Walk away from this session knowing the best practices for protecting your work and your collection.
Partnerships that Work featuring collaborations between: The Hartford and Noah Webster House; Day Pitney and Art League of New Britain; Taubman Properties and Windsor Art Center
Mutually beneficial partnerships between corporations and nonprofits are not always the norm. This session will highlight examples of arts organizations who have participated in the Business Volunteers for the Arts program, a free resource from the Greater Hartford Arts Council. Through close partnerships with a corporate professional, these organizations have grown their capacity while focusing on increasing community impact.
Building your PR Toolkit with Prudential Retirement
What materials do you need to share in order to get the media's attention? This hands-on workshop will introduce you to elements necessary to grab the media's attention and help you determine what your organization will add to its Public Relations toolkit.
Session 2 Panels: 11:00AM - 12:15PM
Leveraging Social Media in the Digital Age with Voya
How do you harness the power of social media to reach new audiences and deepen relationships with existing ones? More than almost any other medium, social media marketing is all about engagement. During this session, we'll talk about how to get the basics right, incorporate storytelling for greater impact and navigate specific techniques such as targeting and paid posts.
Foundation Relations with The Hartford, Aetna, and Hartford Foundation for Public Giving
Here are the tools you need to turn transactional relationships with corporate foundations into lasting partnerships. This session is not intended to discuss how to get funding from specific foundations; instead we'll focus on how to build a relationship with a funder.
Building Support from the Roots Up
We’re all looking to build support for our organization and mission. Whether you’re looking for donors, audiences for your programs, or volunteers, starting at the grassroots level is key. Come together to talk about organizing, outreach, and building community around your mission, from the roots up.
Lunch + Networking: 12:15PM - 1:30PM
Questions? Please contact Amanda Roy, Community Programs Manager, Greater Hartford Arts Council at 860-525-8629 x252 or email@example.com.
Please note that registration is non-refundable, but may be transferred to a colleague at the same organization. All registrations must be made in advance, walk-ins are not permitted.