Taking Care of Business: Career Strategies for Visual Artists
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Workshop Descriptions:
Click HERE for keynote speakers bios. Additional bios of workshop presenters will be posted prior to registration.
Business Strategies
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Date: Saturday, April 10, 2010
Time: 9:30am – 3:00pm (Registration opens at 8:45am)
Fee: $20 Registration fee includes morning coffee and lunch
Place: The Richard J. Kinsella Arts Magnet School, Hartford, CT
Keynote speaker Jim Grace will speak about the importance of artists viewing themselves as entrepreneurs. He will provide an overview of some of the essential tools artists need to be effective and thrive in their careers including elements of good financial management and legal issues such as contracts, copyright, and insurance.
Morning Breakout Sessions (choose ONE only)
New York Foundation for the Arts – NYFA Source
NYFA Source is the most extensive national directory of awards, services, and publications for artists. Listings include over 4,200 arts organizations, 2,900 award programs, 4,200 service programs, and 900 publications for individual artists across the country. More programs are added every day. Learn first-hand how this powerful service can help you build your career.
The Doctor is IN
Artists can register to meet for a 20-minute one-on-one “check up” with an expert on the following topics:
Career Evolution –Artists will learn how business management practices affect the evolution of their work and their careers.
Cross-Discipline Collaborations
Showing and Selling Your Art - Learn to tell the difference and sharpen your focus to achieve your goals.
Order out of Chaos – discuss specific strategies to organize your artwork and your business activities
Artist Representation – bring your questions about the practice of hiring a representative to help promote your artwork.
Pricing Your Work
Portfolio Presentation Techniques
Online Portfolio Development
Managing Legal Considerations of Your Business
Museum Relationships
Gallery Relationships – learn more about establishing and maintaining relationships with galleries that will show and sell your work. With almost two decades of experience, former gallery owner Janice LaMotta will discuss the ins-and-outs of working with galleries.
Financial Management – as a practicing CPA and adjunct professor at the University of Connecticut, Paul Ramunni will give expert advice about the basics of managing your personal and professional finances.
Contracts – Keynote Speaker Jim Grace will discuss the ways contracts influence your professional art career.
Marketing & Promotion
Registration opens April 1
Date: Saturday, May 1, 2010
Time: 8:45am – 3:00pm
Fee: $20 Registration fee includes morning coffee and lunch
Place: North Haven Campus of Gateway Community College, North Haven, CT
Keynote speaker Jackie Battenfield will speak about the importance of artists prioritizing the marketing and promotion of their work as a part of the successful career of a working artist. She will share her empowering personal story of vision and focus to find the right market for her work and promote herself. She will also share how she translated the skills she acquired in her administrative position to help her run her own artistic career.
Morning Breakout Sessions (choose ONE only)
New York Foundation for the Arts – NYFA Source
Artist Statement & Bios
Website & Social Media
Public Presentations
Marketing & Publicity Primer
Afternoon Breakout Sessions (choose ONE only)
New York Foundation for the Arts – NYFA Source
Artist Statement & Bios
Website & Social Media
Public Presentations
Marketing & Publicity Primer